Not a Good Club
RE-BRANDING
2025
Art Direction & Campaign Proposal
Reimagining the visual identity of a collectible art toy brand.
An art direction proposal created for Not A Good Club, a Puebla-based art toy brand, exploring a future visual identity and campaign direction. The concept aims to strengthen the brand’s universe through a distinctive aesthetic, playful storytelling, and collectible-driven experiences that connect with a community of art and design lovers.
Art Director: Elizabeth Palma Preza
Not a Good Club is a club for bad adults who proudly spend their grown-up money on kids' stuff. With a grunge-inspired identity familiar to millennials but elevated with sophistication, the brand comes to life through PR packages, recipes, and posters that all carry the club's playful, irreverent personality.
The experience starts with the packaging, bringing back the excitement of getting a new toy, only this time, in a more grown up way. From PR packages to recipes and posters, every touchpoint brings Not a Good Club’s playful, irreverent personality to life.
We designed a complete identity for Not a Good Club, from its visual language to its thank-you cards and branded touchpoints. Every detail reinforces the club’s playful, irreverent personality and makes the experience feel like being part of something exclusive.
