Netflix Marathon
CAMPAIGN
2024
Ideathon Brief × Miami Ad School
From screen marathons to real-life challenges.
A campaign that reimagines the Netflix marathon by transforming hours of binge-watching into an active running experience inspired by fans’ favorite shows. Through themed races and immersive events, Netflix turns entertainment into movement, connection, and wellness.
Creative & Art Director: Elizabeth Palma Preza
We used Netflix series to invite fans to a real running marathon, turning their favorite shows into the motivation to get moving.
We designed Netflix Wellness merch to feel futuristic and disruptive, using Netflix’s iconic colors and sci-fi aesthetics to make wellness feel like part of the Netflix universe. The merch became an extension of the stories themselves, bringing fans into the worlds they love while they moved, ran and took care of themselves.
In Spanish, “maratón” means both a series binge and a running marathon. We turned that double meaning into OOH, using Netflix stories to invite fans to swap the marathon they watch for a real marathon they run—bringing the worlds they binge into the streets and getting them moving.
