Myth-OS
CAMPAIGN
2026
Original Story & Integrated Campaign for Miami Ad School
When humanity forgets its myths, the myths return.
An original story and campaign concept developed for Miami Ad School. Set in a cold, dystopian future where humanity has abandoned all spirituality, ancient gods return as impossible, distorted creatures born from centuries of denial.
Art Director: Elizabeth Palma Preza
Copywriter & Creative: Natalia Ávila Silva
Original Music & Lyrics: Elizabeth Palma Preza
The expectation campaign began as a mystery unfolding across Mexico City. Cryptic messages, symbols, and fragments of lore appeared in strategic locations, inviting audiences to connect the dots and decode the story together. Through OOH activations and online theorizing, the public became part of the narrative, building anticipation before the final reveal: a teaser trailer that introduced the dystopian world, its distorted gods, and Shirakawa’s role within it.
The campaign was amplified through Crunchyroll’s platforms, reaching a highly engaged community of anime and mythology enthusiasts, while the film’s cinema release across Mexico brought the MYTH-OS universe to the big screen. By meeting audiences within spaces they already trusted and actively participated in, the campaign extended the mystery beyond the streets and into digital communities where fans could share theories, decode symbols, and build anticipation together.
The campaign expanded beyond digital and OOH through the creation of tangible objects that brought the MYTH-OS universe to life. Artbooks, collaborations with cinemas, and technological artifacts were designed as physical extensions of the story, allowing fans to interact with its mythology beyond the screen and making the fictional world feel tangible in the real one.
