Canvie: Idea's Assistant
CAMPAIGN
2026
D&AD New Blood Awards 2026 Entry
Using design as a force for good.
A campaign created for the Affinity & Canva brief at the D&AD New Blood Awards 2026. The Idea's Assistant explores how design tools can empower creativity without replacing it, helping ideas grow, evolve, and create meaningful social impact. The campaign positions design as a force for good by celebrating human creativity as the starting point of every great idea.
Art Director: Elizabeth Palma Preza
Copywriter: Karla Guadalupe Patiño Osorio
We created learning app that turns Canva into a game. Set in CanvasWorld, users explore a mini city, complete creative missions, and learn Canva’s tools through bite-sized lessons from Canvie. Instead of manuals or tutorials, they learn by playing, solving challenges, and earning Canva rewards.
To reach the gaming community, we turned the app into something people could discover through gaming culture. We used social media to showcase gameplay, challenges, rewards, and Canvie, making learning Canva feel like part of the gaming experience rather than an educational campaign.
To reach the gaming community, we positioned the app as a game that teaches you something real. Just like games can teach you history, science, or aeronautics through gameplay, this one teaches you real Canva tricks. Every lesson works like a tutorial, but feels like part of the game lore.
